What is the difference between an Instagram Business Account and an Instagram Creator Account?
You’re maybe confused because these two accounts may look similar but there are few key features which differentiate these two accounts.
Actually, there are three kinds of accounts that Instagram offers to its users: Personal, Creator and Business. And unlike Personal or Business Account, Creator Account is designed to provide some special features for content creators to help them grow.
Now you may be thinking whether you need to switch your account from Personal to Business or to Creator account and which one is right for you?
Well, don’t worry, by the end of this article you’ll understand all the features of Instagram Creator Account and we have also included for you, how you can switch your Personal or Business Account to Creator Account.
What is an Instagram Creator Account?
Instagram Creator Account is a type of account which is especially created for Content Creators. It’s similar to the Instagram Business Account but designed for Content Creators to let them reach a broader range of audience.
This Creator Account has some amazing features for Content Creators to analyze their growth and to understand the behavior of their audience with the content they’re publishing for them. This is somehow similar to the Business Account but not applicable to set up to sell products or to integrate for business purposes.
This Creator Account is especially designed for:
- Content Creators like YouTubers, and TikTokers.
- Public Figures like Showbiz Stars and Influencers.
- Artists or Singers to show their talent.
- Emerging Bands.
- Entertainers
- And people who want to monetize their content.
In a simple answer with this Creator Account you’ll be able to manage your online presence more easily and effectively, can understand what type of content your audience demands, and you can grow easily.
What are the Special Features of Instagram Creator Accounts?
As we have discussed there are three types of accounts that have been introduced by Instagram and all come with different features and tools. So here we have described the best features and tools of Instagram Creator Account which can be beneficial for the Content Creators.
Account’s Analytics and Insights
For Content Creators it’s very important to check if their audience is interacting or connecting with their content or not. A Creator Account provides the best insight dashboard for content creators to understand the reach of their content, retention of their audience and in-depth information about what type of content the audience is enjoying.
In this way the Content Creators can understand their audience behavior and can also understand what type of content their audience likes more so they can produce the right content for their followers to grow more.
Here is one important thing to know is, you can only access this Instagram Insight tool on your mobile Instagram Application. If you want to check your account insights on desktop, you need to open the Creator Studio.
Easy Message Filtering
Yes you heard right, it’s very easy to filter out your DM’s on Instagram Creator Account. There will be no fuss in your inbox anymore. In Instagram Creator Account you’ll have four main tabs in your inbox:
- Primary: You’ll receive notification for this type of message.
- General: You’ll not receive any notification for messages that fall into this category.
- Channels: You’ll receive messages in this tab from Broadcast Channels (if) you have followed on Instagram.
- Requests: In this tab you’ll receive messages from people you don’t follow and there’ll be no notifications for this.
Instagram Broadcast Channel is a new feature from Instagram for Content Creators to interact and engage their followers or fans more easily.
These tools will help you to filter out your friends and fans or even the trolls if you get some. And to flag your important conversations as a reminder to reply back to them, just hold your finger on any conversation. You can also mute messages or calls of any specific account.
In Instagram Creator Account, you have some more cool features in which you can save your replies to send quickly without typing them again and again. You can save some Frequently Asked Questions which you get from your fans and they’ll be responded to automatically. And you can also set your Welcome Message for people who open a chat with you for the first time.
Here’s how you can save messages or make your FAQs:
- Go to your Instagram Inbox.
- On the top right corner you’ll see three options.
- Click on the (…) three dot options.
- Two options will pop up.
- Select the Tools options and a window will pop up with options of Save Replies, Frequently Asked Questions and Welcome Message.
- Here you can easily save your replies, make FAQs and welcome messages.
Post Scheduling
You can schedule your post on Instagram Creator Account but unfortunately not on your phone because Creator Account don’t allow you to connect with any third party scheduling app. If you’re using a creator account then you have to use the Creator Studio Dashboard to schedule your posts or reels on Instagram.
Just log in to your Creator Studio Dashboard, click on the Create Post button on the top left corner. Now upload your content, write any description or information you would like to add, then click on the drop down arrow in the bottom right corner next to the Publish button.
Now click on the Schedule option and choose your date and time of publishing the content and you’re good to go.
Privacy and Flexibility
With Instagram Creator Account you have the power to decide what people can see your account or what not. You can easily hide your contact information, CTA’s and your creator profile label.
You can also choose your preferred contact choice on your creator profile including email, call or a text. This is the best way to have privacy in your private life to make a specific business contact medium.
Posts with Shoppable Links
If you’re an influencer and give recommendations of different products or even sell products on Instagram then Instagram Creator Account allows you to create a shoppable post and tag the products with shoppable links.
And when someone engages with your shoppable post and clicks on the tag they’ll be taken to the product’s page where they can check all the information of the product and can also make a purchase.
So, if you’re an influencer then this Creator Account is best for you to work with different brands.
To make a taggable post of a product, you need to get approval from the brand.
Instagram Creator Account VS Business Account
If you’re still wondering what suits you well, Instagram Creator Account or Business Account then don’t worry we have discussed here some most noticeable differences between these two accounts to make you decide what’s best for you.
Profile Labels
On Instagram Creator Accounts the profile labels are more specific related to your work, profession or personality. Mainly for the individuals like writers, artists, photographers, etc.
While the Business Accounts offers business related labels for example Sports Clubs, Advertising Agencies or Business Headquarters. These business accounts are good for companies or people speaking on the behalf of a larger group.
In short we can say that Business Accounts are good for corporations and organizations while the Creator Accounts are great for individuals.
Direct Contact
Both accounts (Business & Creator) allow you to add your email address and Phone Number to make it easy for your customers or collaborators and brands to reach you out easily.
But only a business account allows you to add your location and it’s very helpful for organizations and companies to add their head office location and for cafes and restaurants as well.
You can also hide your contact information on both accounts if you prefer to be contacted via DM.
Call to Action Buttons
CTAs (Call to Action) are shown under your Instagram Bio on your profile. If you have enabled to show your contact information on your account then your CTA will be next to that.
CTAs for Business Accounts are Order Food, Book Now, and Reserve CTAs. But a Creator account only offers two CTAs: Book Now and Reserve.
If you’re in the hospitality industry then a Business Account is the right one for you.
Shoppable Posts
The main difference between these two (Business and Creator) accounts is ecommerce or we can say shoppable post options.
As we have discussed before, in Creator Account you can tag your posts with shoppable links of different products from different brands (with their permission).
But in Business Account you can add a Shop in your profile, tag posts and stories with shoppable links, and can also have Shop insights.
So, if you are a person who’s more into selling on Instagram then a Business Account suits you more than the Creator one. And you can also check how you can sell on Instagram without a website.
Third Party Apps Integration
Third party apps on Instagram helps you to Schedule your posts, to manage your community and community engagement, and also provides you with the in-depth analytics and insights of your account growth.
But unfortunately, Instagram doesn’t allow you to integrate third party apps in a Creator Account, however you can use third party apps in a Business Account.
So, a Business Account might be right for you if you’re managing different or multiple accounts.
How to Switch to Instagram Creator Account?
To switch your Personal or Business account into Creator Account follow these steps:
- Go to your Profile Bar.
- Click three lines on the Top Right Corner.
- Click on Settings and privacy and scroll down, look for Account type and tools and click on it.
- Now click on Switch to Creator Account.
The same way you can also switch your Account to Business or to Personal again.
FAQs
Conclusion
Instagram Creator Account helps content creators to reach the audience they need. It provides detailed analytics and easier communication, giving a complete way to handle and improve online presence. Whether it’s a well-known influencer or just a beginner.
